Promoting the dietetic profession in Hungary
The first Dietitian's Week in Hungary was held between 2 and 6 of June 2020, during which the Hungarian Dietetic Association showed the diversity of their profession and emphasized how they can help develop proper nut
rition and diets for the treatment of certain diseases. The Facebook campaign aimed to make the general public aware that it is worth contacting dietitians with questions about nutrition because they are experts in this field.
In Hungary, college education dates back to forty-five years, and a dietitian degree can be obtained after four years of study. The degree entitles you to three areas: prevention, nutrition management, and clinical dietetics. The professional organization of dietitians, the Hungarian Dietetic Association (MDOSZ), has been representing and bringing together the profession, for almost thirty years.
According to a survey from 2018, the majority of the Hungarian adult population (61%) know what dietitians do and would turn to them primarily about their nutrition-related questions. The vast majority (89%) consider dietitians' opinions and advice to be the most authentic and understandable. However, for the word nutrition advice, Google will return 653,000 hits in a matter of seconds. The mass of information is difficult to adjust to, so they often turn to those without a dietetic education for advice, which is often very harmful.
Meanwhile, it has also been shown that closer integration of nutrition counselling into primary care could have several economic and public health benefits. Based on scientific evidence, proper nutrition reduces the risk and development of diet-related diseases, including obesity, diabetes, and cardiovascular disease, and could therefore reduce health care costs. International research shows that every Euro spent on nutrition advice saves 14-63 Euro to the society, not to mention an individual's health, quality of life, and well-being.
The Dietitians' Week initiative would like to raise the profile of dietetic practice as public health importance. From the 2nd of June 2020, for five days, the Hungarian Dietetic Association's Facebook page promoted the dietetic profession with informative posts and infographics.
The campaign (press release and SM activities) reached almost 1 million people and gained 27.000+ Euro earned media.
chair of the Hungarian Dietetic Association