Nutritionist-Dietitians’ Association of the Philippines Completes Front of Pack Labelling Schemes
Country – Philippines
The Wise Eat Certification Program (formerly known as Good for You) was conceptualized in 2009 as a means to address the increasing prevalence of Non-Communicable Diseases (NCDs) in the country. The World Health Organization (WHO), through the Department of Health (DOH), commissioned the Nutritionist-Dietitians’ Association of the Philippines (NDAP) to develop Healthy Eating Guidelines that would become the basis for a certification program for healthy products. Subsequently, WHO supported the pilot-implementation of the Wise Eat Certification Program in order to determine the feasibility and applicability of the program in the Philippine setting.
The certification program aims to certify processed food items as good for health based on the guidelines on four key nutrients namely fat, sodium, sugar and dietary fiber. In general, the guidelines are aligned with international standards set by the Codex Alimentarius, as well as standards set by the European Union and the U.S. Food and Drug Administration. It also follows the guidelines of the Food and Drug Administration of the Philippines.
The certified products will then offer the public healthy food choices or options that would help in the prevention and management of NCDs of Filipinos. The stamp that will appear on food labels named as the “Wise Eat” stamp, also aims to aid consumers to easily identify food items that are considered healthy based on the guidelines.
“Wise Eat” stamp connotes that choosing a food with the seal is a wise decision because the levels of fats, sodium, or sugar are well within the standards set for healthy eating.